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Database Marketing
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The Parento Principle states that 20% of the people hold 80%
of the world¡¯s wealth. The 80/20 rule applies here: 80% of your company¡¯s
profit is created by 20% of your most valuable clients. It¡¯s essential to
identify the 20% clients and develop target-marketing campaigns.
The work flow of Database Marketing£º
1) Business Analysis and Data Selection
What really counts are not the quantity but the quality of data. We will discuss with you about your goal and what may be your potential customers or clients, and according to your specific needs, we will filter the data by our patented methods and select the most valuable data for you from millions.
2) Designation of Appropriate Marketing Plan
Depending on your business situation£¬We will use DM(Direct Mail),
EDM(Email DM) ,E-Fax or SMS(Short Message Service) or a combination of these.
3) Execution of the Marketing Plan
Our professional, well-trained team will executive the plan¡£
4) Feedback Collection and Statistical Analysis
We will provide our results and feedback report to better serve you next time.
Specific Services£º
1) DM Materials design, including special advertisements, technical or other leaflets; Innovative content design for emails; SMS messages design.
2).Result monitoring and feedbacks¡£
3).Design and executive interactive brand plans such as "New Products Arrivals", "Service Introduction", "Brand Introduction", "Invitation Letter Delivery", "Event Broadcasting", "Surveys with Sweepstakes", "Events with Sweepstakes".
4).Data management, Data Mining, and Data Maintainence
If you have your own data, We can manage your data for you (cross analysis and statistical analysis) according to your needs. By using our expertise on database maintainence, we can sort and analyze your data from various sources and send analysis report to you.
As early as 1948 when David Ogilvy created his advertising company, he repeatedly emphasized that "Communicate with customers on a one-on-one basis" is his first love and secret weapon, and that's the essence of database marketing. Database marketing has been widely valued and adopted by companies in the Western countries. When they develop their overall marketing strategy, database marketing is an important step to target clients and interact with them.
Right now, database marketing is still on its early stage in Mainland China. To compare the effects of database marketing in China and mature markets, we conclude that the return rate is higher in China than in Western countries and Hong Kong. In the United States, the return rate is about 0.4%, and we often have return rates of 1%, and sometimes we have return rate as high as 8% in some products such as restaurants, entertainment, cosmetics, fashion and health products. This is due to the fact that the Chinese are not exposed to such volume of direct mails. In many industries, only one or two companies are taking advantage of database marketing. To this consumer land of the future, database marketing has the effect of "half the effort, double the reward". We are willing to help you to take one step ahead of your competitor to reach the market.
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