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Educational WorkshopsCase Study...
| Please call us 021-51035307 if you want to know more examples. |
 Case 1)：Shangtai Jiaotong University Antai Management college |
| Client Background SHJTU Antai Management School is a famous school in China, it offers president …, DMA, MBA, EMBA programs. And it is offering president … program now. Antai was advertising on management magazines before and also used DM services offered by those magazines. But it was not very effective. Antai decided to try Topen’s database marketing service after some research on Topen. Analysis After discussing with the staff in Antai, we noticed that Antai had two aspects that needed to be improved: 1) DM leaflets are not … Former DM leaflets focus on introduction of the courses in the Executive Study Program. In fact, DM is not advertising . The essence of DM is mutual interaction. Do not try to attract the addressee to come to register just after one DM leaflet (it probability could but the chances are slim), focus on the DM services instead, and attract the potential clients into the sales flow to participate in designing better sales flow, then let the sales people communicate with the clients face to face to reach the goal. 2) Problem The main targets of the Executive Study Program are chief executives, general managers, and chairmen of boards of large or middle-cap companies. They are usually very busy and their letters are processed by receptionist or secretaries. Even worse, some of the letters arrive at the receptionist, then are transferred to sectary and final get to the boss. If the letter is a normal prints, it could be thrown away by the receptionist or the sectary, and the boss will not get it. To solve this problem, we suggest SJTU to write the addresses and recipients by hand, and such letters look more like personal correspondence, and have higher readership rate. 3) Results We sent 5000 leaflets and attracted 180 people to attend the 8/13 session. The success rate is 3.9%. Our effective service convinced SJTU and we are the regular marketing partner of SJTU. |
| Case 2)：Spiritual Ocean International Group and Brian Tracy International |
| Background Mr. Brian Tracy, who is regarded as one of America’s authorities on the development of human potential and personal effectiveness, founded Spiritual Ocean International Group. The Group is the leading management-training program. It has more than 20 offices across the Asia Pacific area, including Malaysia, Singapore, Japan, Taiwan, Australian and Korea. It entered into the China mainland in 2002, and became the official training program for many Chinese companies, such as Levono, TCL group, Jiante Biological Investment Co., Pacific-Antai Life Insurance Co., Taiping Life Insurance Co., Ping An Insurance Co., etc. and its influence is huge. Problem The targets of Spiritual Ocean International are chief executives, general managers, sales executives and human resource managers. It’s SOI’s immediate task to find the contact information of the potential clients(including names, phone numbers, fax numbers, email addresses, companies names and companies addresses), and inform the potential clients the training courses. Results Always having client’s interest in mind, Topen analyzed the real needs of our client, and filtered the contact information of the bosses, human resources managers, sales executives of China Industry 500, China Trade 500, China Electronics 500 and also companies in Chemical, Mechanics and Real Estate companies. We selected about 100,000 entries and designed elegant emails, sent the emails to the potential customers.  |
